Superstar XLG Activation
adidas Superstar XLG
A multi-market social and experiential activation celebrating the heritage of the Superstar XLG.
We launched a social media dance competition to give an ode to the iconic shoe! Spanning a custom TikTok filter, influencer judging, and in-store installations across the biggest Foot Locker stores in Milan, Paris, Berlin, and London. Winners took home an exclusive dance workshop in Paris hosted by internationally renowned dance group Ghetto Style Fam.
Production scope: Multi-market experiential production, TikTok filter development, influencer sourcing and management, in-store installation coordination, retail design and production, and social content rollout across four key markets.