UltraBoost x ISS // adidas x NASA
A digital and experiential campaign celebrating the adidas x NASA collaboration through space-inspired content and real-world activations.
To promote the UltraBoost 20's journey to the International Space Station, we developed a digital social campaign and content calendar brought to life through stunning motion graphics depicting Boost material's path to space. The campaign extended into the real world with a full IRL space suit worn courtside at NBA games — driving social notoriety and audience engagement across the activation.
Production scope: Digital social campaign production, content calendar development, motion graphics production, social extension development, and IRL experiential coordination including NBA courtside activation and space suit fabrication.
