All That You Are // adidas Sportswear
A Gen Z brand platform and holistic digital experience repositioning Adidas Sportswear for a new generation.
Adidas came to us with a mission: make Adidas Sportswear a brand for Gen Z. We reignited the brand by building a platform rooted in everyday life, activating the audience through a customisable shopping experience, tailored content, and never-before-seen membership moments and rewards, all under the 'All That You Are' platform.
Production scope: Digital platform production, customisable shopping experience development, content and asset production, talent management, product and talent shoot, and membership experience delivery.