District 23 was purpose-built to celebrate the community of the 18th arrondissement and to push beyond the physical event with a virtual immersive experience to match. The digital hub mirrored the real Paris scene, letting users relive the biggest moments, explore the district through an interactive map, sign up for live events, and catch highlights from top ballers and Parisian fashion icons. Plus, the virtual hub is loaded with interactive game challenges, where users can vote for the tastiest basketball moves, and freshest street-style looks.